In the wake of Facebook and Instagram’s recent changes, TikTok is often touted as an alternative platform for artists to promote their music. But is it better or worse than IG or YouTube? And where do you start if you’re interested in using this social app? In this guide we’ll cover all that and more so that you can make an informed decision about whether TikTok is right for you and your brand as an artist.
Music Streaming Focus
You may have heard that TikTok is focused on music. It’s true! The app is all about making videos and sharing them with your friends, but the focus here is on music—and it’s a big part of why TikTok has grown to be such a popular platform for artists.
If you compare this to Instagram or YouTube, music isn’t their main focus (though it can certainly be found). On these platforms, you might find some people posting short clips of themselves dancing or lip-syncing along to their favorite songs, but those videos aren’t usually what brings these platforms traffic.
With TikTok, however? Music is the main attraction—and that doesn’t mean just one kind of music: You’ll see everything from covers by famous artists’ fans to original tracks from up-and-coming musicians trying their hand at social media fame instead of traditional record deals!
Songs over Albums
TikTok is a video sharing and social media platform that allows users to post short videos of up to 15 seconds in length. It’s best known for its lip-syncing videos, which have been viewed over 500 billion times on the site. In addition to lip-syncing, TikTok is also a place where people can share their songs and music videos.
With more than 1 billion monthly active users worldwide, TikTok has become an important platform for musicians looking to reach new audiences and promote their music online. And unlike other social media sites like Facebook or Instagram, you don’t need an account before you can start posting content—which makes it easy if you want try out the service without committing yourself financially or emotionally!
More Control of Discovery
TikTok is a great way to get your music heard by people who might not be familiar with your music. It’s a great platform for artists to get their music out there and gain a wider audience. You also have more control over the content that you post on TikTok than on either IG or YouTube as you can choose what songs and videos are posted where, while IG and YouTube are more centralized in their approach.
TikTok allows musicians to gain more control of their content, which means they can share it how they want! This can include posting new songs, videos or live performances.
TikTok is different than the other social media platforms and can be a really useful tool to promote your music
If you’re just getting started, TikTok can be a good platform for promoting your music. It has a younger audience and different demographic than Instagram or YouTube, so it’s worth checking out if that is your target audience.
TikTok is less text-based and more visual than the other social media platforms. It also has a much shorter time limit for videos (30 seconds). This means artists have to get straight to the point with their content in order to grab people’s attention quickly. This makes TikTok ideal for short clips rather than long music videos or podcasts.
So there you have it, a quick rundown of why TikTok is different and how it can be useful for promoting music. As with any social media platform, there are pros and cons to consider when deciding where to spend your time and money. TikTok has certainly proved itself as a great tool for promoting music.